With the events of 2020 causing people to rely on technology to keep in touch with friends and loved ones, this brief asked me to create a branded campaign to encourage young people in the 18-21 age bracket to keep up the digital social habits they picked up over lockdown.
In terms of the branding aspect, I went about a simple design and bold, vibrant colour palette aimed at younger people. I wanted to communicate energy as that was a main research insight - people found that keeping connected through technology helped to re-energise themselves if they were feeling down or overwhelmed. As well as focusing on that element, I wanted to create prompts to remind people to keep up these behaviours as research found that it's easy to forget to reply to a message or call that friend back.
