In modern society, general reading and classic novels have become very much under-appreciated as technologies and attitudes have changed, causing classic stories to become lost in the noise. This project brought a challenge on how to bring that appreciation back to those stories.
Starting the brief with primary research consisting of visual reference and audience insights, I was able to create an outcome that visually matched the darkness of the story and contextually gave subtle hints towards the plot. This piece was created to give the atmosphere of the book along with little nods to the plot, enticing the viewer of the motion ad to read for more.
Sketchbook ideation & storyboarding
