Waterloo Tea is a chain of tea-houses across South Wales promoting a sense of comfort and exploration within their brand ethos. With their message and current brand identity, I felt that they were a valuable option for me to explore re-branding - along with my love of tea.
My response to the logo and overall brand centred around creating a warm sense of home within the tea-house combined with visually pleasing type. I also wanted to re-work the packaging to be more vibrant and inviting in terms of the business promoting exploration with different teas.
